How Augmented Reality Can Revolutionize the Furniture Industry

Introduction

Imagine you're scrolling through a furniture brand's website, and instead of having to guess how a piece of furniture will look in your room, you can see it in real-time. Sounds too good to be true? With augmented reality, it's not. Augmented reality (AR) can be a game-changer in the furniture industry, and Audare, a digital transformation agency, can help furniture brands integrate this technology into their marketing strategy. In this blog post, we will discuss the benefits of integrating AR for furniture brands and how Audare can help.

Augmented reality has the potential to double conversions and reduce product returns by 40%.

When customers can see how a piece of furniture will look in their home, they are more likely to make a purchase. Additionally, AR helps reduce the number of returns since customers have a clear understanding of how the furniture will look and fit in their space. By integrating AR into a furniture brand's marketing strategy, they can increase sales and reduce costs from returns.

Furniture Brands can brand themselves as a pioneer in their industry.

The AR market is projected to hit a value of $370 billion by 2030. Although the technology is powerful, it's currently underutilized. This gives furniture brands the opportunity to set themselves apart from their competition by being early pioneers in implementing AR. By partnering with Audare, furniture brands can leverage AR technology, creating a competitive edge and positioning themselves as industry leaders.

At Audare, we take a creative approach to integrating augmented reality into our clients' marketing strategies. We offer our clients an "view in real space" option on each product page on their catalog, which superimposes the furniture item in their customer's space with accurate quality and sizing. By doing so, our clients' customers can visualize how the furniture will look in their space with high accuracy, making the purchasing decision much easier.

An additional benefit of integrating AR into a furniture brand's marketing strategy is that it offers customers an unparalleled shopping experience. They no longer have to visit a physical store to see how a piece of furniture will fit in their home. Instead, they can experience the product virtually, providing a unique shopping experience that sets the brand apart from its competitors.

Our Case Study

Our furniture client was facing increasing return rates and customer dissatisfaction due to size and fitting issues. We integrated AR technology on our client's website that allows users to visualize lifelike 3D furniture models within their own spaces. We used the cutting edge technology of "NeRF" to develop staggering replicas of the furniture models. We reduced return rates by 34% and increased customer engagement significantly.

Conclusion

Augmented reality is a relatively new technology, but its potential in the furniture industry is enormous. Companies that integrate AR into their marketing strategies benefits from reducing product returns, increasing conversions, and providing customers with a unique shopping experience. Furniture brands that implement this technology early, stand to gain a competitive advantage, being recognized as a pioneer in their industry. If you're a CMO, CTO, or CEO of a furniture brand, Audare can help you integrate augmented reality into your marketing strategy, revolutionizing the way you engage with customers. Contact us to see how we can help you get ahead of your competition.